EN | TH

Stakeholders Engagement
 

BDMS realizes the importance of treating and respecting all stakeholders through various forms of participation channels of the organization in order to know expectations and be able to consider the appropriate and complete response approach to each stakeholder group by considering relevant factors such as the level of dependency, the level of impact from business activities, the level of influence on the organization's business, etc., 

Stakeholder Analysis Process

BDMS conducts stakeholder analysis in a systematic manner to effectively manage relationships and create shared value with stakeholders. The process follows based on the international AA1000 Stakeholder Engagement Standard (AA1000SES) and consists of the following key steps

1. Stakeholder Identification

Identify individuals, groups, or organizations that are directly or indirectly impacted by or have an influence on the Company’s operations. This includes both internal and external stakeholders, such as employees, customers, partners, government agencies, communities, and investors.

2. Stakeholder Prioritization

Assess and categorize stakeholders based on two main criteria:

• Level of influence on the organization’s decision-making and success
• Level of impact they receive from the organization’s activities

By dividing stakeholders into four groups according to the levels of impact the Company has on the stakeholders, and stakeholders’ influence on the Company and determine the appropriate level and method of engagement.

3. Stakeholder Concerns Analysis

Gather insights into stakeholder expectations and concerns through various methods, including interviews, workshops, surveys, public consultations, and complaint channels. The aim is to ensure an accurate understanding of material issues from each stakeholder group with details of creating participation with important stakeholders.

BDMS Key Stakeholders Engagement Table is in the attachment. Read more…

BDMS Key Stakeholders Engagement Table

Community Engagement  

BDMS acknowledges the critical public health issues and opportunities related to promoting access to healthcare services and well-being for disadvantaged and vulnerable groups in Thailand. In response, BDMS has initiated various community-based programs through collaboration with interdisciplinary healthcare professionals, leveraging organizational capacity and expertise to drive these initiatives. BDMS also partners with non-profit charitable organizations, such as the Vejdusit Foundation under the Royal Patronage of H.R.H. Princess Galyani Vadhana Krom Luang Naradhiwas Rajanagarindra to implement social programs aimed at enhancing health equity and improving quality of life sustainably. 

The key initiatives include: 

Proactive Health Management: Conducting comprehensive health assessments to identify early-stage health concerns, thereby enabling preventive measures and timely interventions for both short-term and long-term health outcomes. 

Enhancing Access to Healthcare: Expanding access to essential medical services in accordance with fundamental rights, ensuring that individuals can maintain stable and sustainable living conditions.

Empowerment through Education: Providing knowledge and essential skills for health promotion and hygiene, contributing to the overall improvement of quality of life.

BDMS Social Responsibility Initiative Strategy 

Sharing Hands – Donation and Supports for Access to Healthcare 

BDMS implements donation initiatives to support access to healthcare services for disadvantaged individuals in communities and society. This support includes the provision of medical equipment and health screenings aimed at enhancing safety and well-being within communities through ongoing activities. 

RUN WITH THE FLOW 2024 presented by BANGKOK HOSPITAL #Run for Heart and Brain

Bangkok Hospital Group 1 initiated a collaborative campaign to raise public awareness on the importance of cardiovascular and brain health through the “RUN WITH THE FLOW 2024 presented by BANGKOK HOSPITAL” activity under the theme #RunForHeartAndBrain. The campaign will be held across five provinces: Bangkok, Phetchaburi, Nakhon Pathom, Ratchaburi, and Prachuap Khiri Khan, from 8 September to 27 October 2024. The objective is to encourage individuals to take proactive steps in maintaining their health and preventing diseases, particularly those related to the heart, brain, and nervous system. Net proceeds after expenses, totaling THB 370,000, will be donated to the Vejdusit Foundation to support equitable access to medical treatment for underprivileged groups. 

Further details on the project are available in the Sustainability Report 2025. 

"Promoting Health and Quality of Life for Children" Wang Dang Subdistrict Health Promoting Hospital

Samitivej Children’s Hospital, led by Dr. Surangkana Techapaitoon, Deputy Chief Executive Officer of Samitivej and BNH Hospitals and Director of Samitivej Children’s Hospital, collaborated with Phyathai and Paolo Hospitals to implement the “Promoting Health and Quality of Life for Children” initiative at Wang Dang Subdistrict Health Promoting Hospital and the Health Center for Monks under the Patronage of the 19th Supreme Patriarch, located in Kanchanaburi Province. The initiative provided oral health care services, head lice treatment, and general health check-ups to students from five local schools, reaching over 200 children. In addition, a team of child psychologists and developmental specialists conducted art therapy activities and small group sessions to nurture developmental psychology, emotional well-being, and essential life skills among the participating children. 

Further details on the project are available in the Sustainability Report 2025. 

Caring Heart – Preventive Healthcare Knowledge for Better Quality of Life 

BDMS implements initiatives to promote preventive health knowledge among stakeholders and communities surrounding its hospitals and affiliated companies. The objective is to equip individuals with the knowledge and skills necessary to care for their own health and support the well-being of others in their communities. These efforts aim to reduce potential health risks stemming from accidents or chronic illnesses. 

In addition, BDMS supports local health infrastructure and provides access to vaccines to strengthen long-term health and improve the overall quality of life within communities.

Early Childhood Development Training for Health Professional

On 24 June 2024, Bangkok Hospital Chiang Rai organized a training program on early childhood development for 120 public health officers in Phan District, Chiang Rai Province. The objective was to enhance participants’ knowledge and understanding of child behavioral observation and initial screening methods for behavioral issues in early school-age children. The training was led by Dr. Orasuda Somprasert, a pediatrician specializing in child development, and aimed to equip public health personnel with the necessary skills to effectively promote development, conduct screenings, and refer children with developmental concerns for further care. 

Further details on the project are available in the Sustainability Report 2025. 

BDMS Basic Life Support Training

BDMS’s network hospitals launched the “We Can Be Hero – Basic Life Support Training” program with the aim of disseminating essential lifesaving knowledge to the public. The program is designed to build confidence and competence in emergency response through hands-on training and workshops led by certified instructors, following internationally recognized standards.  

In 2024, BDMS hospitals conducted over 1,080 training sessions on basic first aid and CPR techniques, delivered safely and effectively to diverse groups—including employees’ families, surrounding communities, schools and educational institutions, government and private sector agencies, as well as high-risk professional groups such as motorcycle riders and food delivery personnel. A total of 64,913 participants completed both the theoretical and practical components of the training, achieving 100% of the program's coverage target. This initiative aligns with BDMS’s commitment to developing lifesaving capabilities across all regions of Thailand. 

Further details on the program are available in the Sustainability Report 2025. 

Collaborating Health – Community and Societal Health Partnership 

BDMS hospitals engage in long-term social initiatives to deliver well-being by collaborating with stakeholders through the organization’s business processes to promote and support sustainable access to healthcare services for communities and society.  

BDMS implemented the “BDMS Strong Hearts: Connecting to Promote Heart Health” initiative to enhance access to medical treatment for heart disease patients in remote areas. The program mobilizes expert medical doctors and personnel as well as advanced equipment from BDMS’s Center of Excellence (COE) hospitals—such as Bangkok Hospital Pattaya, Bangkok Hospital Ratchasima, Bangkok Hospital Khon Kaen, and Bangkok Hospital Phuket—to support early screening and diagnosis. 

Through the Echo Mobile Unit, the initiative provides echocardiogram equipment and skilled healthcare teams to reduce wait times for cardiac assessments. Additionally, Catheterization Laboratories (Cath Lab Units) were made available for in-depth cardiac diagnosis and treatment. To ensure continuity of care, BDMS deployed multidisciplinary medical teams via mobile health units and teleconsultation services to provide postoperative guidance, rehabilitation support, and patient education—empowering individuals to regain quality of life after treatment. 

Further details on the program are available in the Sustainability Report 2025. 

Imm Boon Donation Project  

BDMS, in partnership with the Vejdusit Foundation, aims to enhance cooperation for sustainable development through the “Imm Boon Donation Project.” This program encourages organizational personnel and service users to participate in assisting and supporting vulnerable groups in accessing healthcare services. Funds are donated from service fees on every receipt (for both inpatient and outpatient services), with the donation amount corresponding to the age of BDMS in that year, as defined for each year. These contributions are directed to the Vejdusit Foundation to support various projects that build upon the Imm Boon Donation Project, helping vulnerable groups gain access to healthcare services and educational opportunities in the future. In 2024, BDMS, with 28 network hospitals, delivered significant social value amounting to over 34.78 million baht, which was utilized for various initiatives including 

1. Community Assistance Program for Disaster Relief 

2. Sanjorn - Mobile Health Check Up Project 

3. Vejdusit Foundation Nursing Scholarships 

4. Knee Arthroplasty for Better Life Quality 

5. Green Health Projects